A simple Google search will confirm and reconfirm that "January 1st does not hold any significant astronomical events. The celebration of New Year's Day on this date is purely cultural and based on the Roman calendar, where the month of January is named after the god Janus."
Yet, at the beginning of each new year, yearly horoscopes based on dubious astronomical and astrological justifications are peddled to gullible users.
Even experienced astrologers, unfortunately, are joining the bandwagon.